Booking projects from January 2027
Landing pages designed, built and tracked by a performance marketer who thinks in full funnels — ad, page, form, CRM, tracking, tests. Every page made from your brief. Never a template.
Who I build for
Three kinds of teams, one obsession: the few seconds between someone clicking your ad and deciding to leave their details.
You sell the campaigns. I build the pages behind them — under your brand, on your timeline, with no one at your client’s table but you.
Your ads are live. Your page should be working as hard as your budget. One offer, one goal, zero distractions.
Launch, waitlist and campaign pages that ship fast and are ready to be tested — in English, for markets anywhere.
The full funnel
It starts from your campaign, not from a template: the promise in your ad is the first line on the page. Message match, always.
One goal, a clear hierarchy, proof where doubt appears and a call to action that never makes people hunt for it.
Only the fields you really need, with privacy consent done properly — and leads landing where your team actually works.
Conversion events configured and respectful of consent, so you know what each click turns into — not what it might have.
Pages are built to change: variants, new angles, sharper offers. Launch is the start of learning, not the end of the job.
How it works
Simple on purpose. You always know where we are, what’s next and what I need from you.
You tell me about your offer, audience, traffic and goals with the brief form. I come back with questions, a proposed scope and a custom quote.
Page structure and copy direction first, then design and build. You see a working draft on a private link, not a static mockup.
We refine together within the revision rounds agreed in the quote. Feedback goes in one place, decisions stay written down.
Forms, tracking and consent are tested before going live. You get a handoff walkthrough — and a page ready to be measured and improved.
What’s included
No price list: every page is different. You get a custom quote after the brief, with scope, timing and revisions written down.
One custom landing page built around one offer and one goal.
Everything in Launch, designed from day one to be tested and improved.
A recurring slot for new pages, variants and ongoing tests — white-label if you need it.
On every project, whatever the size.
✺ Demo projects — fictional brands, not clients
Three concept pages for invented brands, one per kind of client, to show the method end to end. Real case studies will appear here, with clients’ permission.
01 — Lead generation · Local business
02 — Waitlist · SaaS / AI
03 — Offer page · E-commerce / DTC
About
I’m a full-funnel performance marketer based in Catania. I work on the side of marketing where budgets are spent and results are counted — so when I build a landing page, I start from the ad that sends the traffic and finish at the data that tells you whether it worked.
I design and build every page myself, from your brief. No templates, no page factories: one page, one job, done properly.
FAQ
Didn’t find yours? Write to me at barbaracavallaro.cvl@gmail.com.
It depends on what the page has to do: copy, integrations, variants, animation. That’s why there’s no price list — after your brief you get a custom quote with scope, timing and revisions written down. The budget field in the brief is optional.
No. Every page is designed from your brief: your offer, your audience, your traffic source. Good practices repeat; layouts don’t.
Yes. I can work under your brand and stay behind the scenes, with confidentiality agreed in writing.
We decide it in the brief, based on who will maintain the page and what it needs to connect to. Fast, maintainable and easy to hand off are the criteria.
Yes — conversion tracking is part of every project, set up to respect your visitors’ consent choices. As the site owner you stay the data controller; I help you configure the tools accordingly.
You do: usage rights are transferred in writing once the project is paid in full, as set out in the agreement.
No. I’m a performance marketer, not a social media manager. My focus is what happens after the click.
I work with businesses, professionals and agencies (B2B) only.
Your turn
Five short steps, no budget required. Prefer email? barbaracavallaro.cvl@gmail.com